Either this is an awesome success for a marketing campaign or a new way of ad insertion! I sincerely hope it is the former. Spotted this ad in The Hindu, of course influenced by the new Cadbury 5 Star Ad. … Continue reading
Of course, this is about the recent Ad-wars between The Hindu and The Times Of India How it all started… Hindu rules the English daily market in Tamil Nadu. Times Of India (TOI) was a very late entrant. Facts: TOI … Continue reading
Vodafone ads have always been a class apart. Very innovative and always with a pleasant catchy tune. Those were the TV Ads. Recently I happened to witness their ads in another media. Its visual, same as TV, but in a … Continue reading
I was with a friend of mine and discussing my previous blog on the Hindustan Times (HT) TV commercial. Then I saw this guy taking a leak on the roadside. I thought HT should have made an Ad on this. … Continue reading
I’m sure many of you (if not all) have seen the recent Hindustan Times “It is time” ad on TV. I loved the ads. Well thought of, well timed… (click on the title of each ad to view them. Don’t … Continue reading
This is no brand bashing (hence with love), So if you are here wanting to see me crib (which I don’t think I have ever done here, ever), please move on, nothing here for you . Anyway To The Body … Continue reading
Online marketing is a lot about visiting back to what you have created. Retrospection/inspection gives insight on the quality of a certain product / website. Website should be looked up on as a product that attracts people/leads to a certain … Continue reading
I have an idea that can make retail giants gain lakhs of customers, if they will be the first one to implement it. Now the problem is: It’s just an idea. How do I market the idea. How do I … Continue reading
When NOT to advertise through “Adwords”: 1. When the target group is people who are interested in gaining knowledge of the product. 2. When the site is already search engine optimized for the keywords and manage to appear in the … Continue reading
I’ve been wanting to blog on my marketing “learnings” for a long time and today, after Seth Godin asked me to, I thought the time is ripe. So here it is. This is more of a information of a blogpost … Continue reading